Sydney, Australia, 17 May 2016​­ – hipages, a home­grown Australian business destined to be a household name, has today announced a tender for its creative campaign.

The successful creative lead agency will be selected through a competitive tendering process, forging a partnership that will be in effect for FY17. Services covered by the contract will include creative development, production and creative dispatch across brand, brand response and direct response executions with primary expertise in TV, OOH, and print.

Tracy Richardson, Chief Marketing Officer of hipages said, “It’s an exciting time to be in the home improvement industry. We have been experiencing dramatic growth in the last few years and we are seeking a vibrant creative partner to be a part of our journey. We are looking for an agency that can demonstrate strategic thinking and a creative approach to producing measurable, distinctive and memorable work.

“All over the country, Australians need to get things done around the home, and hipages is the place to do just that. Destined to be a household name, hipages is helping Australians find, get quotes, and pay top­-notch tradies on a rock­-solid platform. Every home and every project is as unique as the people who live there and we’ve already helped over one million Australians make their homes comfortable, safe and beautiful.” said Richardson.

The competitive pitch kicks off today and will run through until ​5pm June 6. The selected partner will be responsible for developing the creative and will work closely with the media agency to take fresh campaigns to market for hipages.

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