We are an eclectic, bright and curious bunch.
We’re tech-heads, thought-leaders and are driven to make a difference.
We build technology to streamline the entire process of getting a job done, investing in hackathons and growth hacking to innovate and solve problems quickly, creatively and effectively..
Our Senior Leadership Team
CEO & Founder
Roby Sharon-Zipser is the CEO & Founder and executive director of hipages Group, and a director of RSZ Pty Limited.
Roby commenced his career as a Senior Accountant, working with PWC and Allco Finance Group on clients from a broad range of industries. It was during this time that Roby learned the nuts and bolts of setting up entities and managing organisations from a Financial perspective.
Roby founded his own boutique accounting firm Advanced Audit Solutions, offering audit, accounts payable and recovery services. Clients included large corporates such as JB Hi-Fi, Arnotts biscuits, Tyco and General Pants. Roby also provided a small business advisory service.
Roby is a graduate member of the Australian Institute of Company Directors, a member of Chartered Accountants of Australia and New Zealand and holds a Bachelor of Commerce degree from the University of NSW.
Chief People & Innovation Officer
Jodette Cleary is the Chief People Officer at hipages joining the team in 2015 after founding and managing the successful boutique HR consultancy We Know HR for 8 years.
Jodette’s many successful consulting assignments span a host of impressive companies including Red Balloon, Atlassian, BigCommerce, AppSense, Moneytech, nearmap and Campaign Monitor.
Prior to this she was the Asia Pacific HR Director for Honeywell Building Solutions, a company that provides building automation and building security technology and solutions. Jodette was a Board Director at Honeywell, with her role spanning 11 countries in the Asia Pacific and employing 2,000+ employees. Prior to her 6 years at Honeywell, Jodette worked in IT&T, Recruitment and Mining.
Jodette holds a Bachelor of Arts degree (Industrial Relations & Psychology) from the University of NSW, a Masters of Labour Law and Relations from the University of Sydney and is a graduate of the Australian Institute of Company Directors.
Chief Customer Officer
Stuart is Chief Customer Officer at hipages and leads all aspects of the customer experience, including the management of sales, service and marketing. Prior to hipages, Stuart held a senior marketing role at Commonwealth Bank, where he was responsible for brand strategy, sponsorship, media, social media, marketing operations & market research. Immediately prior to Commonwealth Bank, Stuart held a marketing & product leadership role with Aussie Home Loans. He has also held senior marketing roles with Optus & KFC. With over 25 years marketing experience, Stuart considers himself lucky to have worked on some of Australia’s leading brands. Stuart is also on the Board of CanTeen, the youth cancer charity and ADMA, the Australian Data-driven Marketing Association.
Chief Finance & Operations Officer
Melissa is the Chief Financial & Operations Officer for hipages. Melissa is a Senior Executive with extensive experience across digital, technology, eCommerce, media, retail, travel, corporate development, private equity and financial services and markets.
Melissa has experience preparing businesses for IPO / sale, restructuring / turnarounds, strategy, M&A, integration and implementing transformational change.
Melissa commenced her career with PwC and spent 10 years overseas where she spent the majority of the time as an Investment Executive for Henderson Private Equity. Melissa returned to Australia at the end of 2011 when she joined APN, now HT&E as a Finance Director in their Digital division. Melissa then spent 5 years as the Group CFO of Lux Group / Luxury Escapes, one of Australia’s largest e-commerce businesses. Melissa has vast experience in working with high growth, fast paced businesses.
Melissa holds a Bachelor of Commerce Degree, majoring in Accountancy and sub major in Law. She is a Chartered Accountant and has a Graduate Diploma in Applied Finance and Investment.
Chief Product & Technology Officer
Herry is the Chief Product & Technology Officer for hipages. Herry is a seasoned technology leader most recently working as the Chief Information Officer for Campaign Monitor where for 3 years he scaled their Engineering team and helped transform their approach to Product Development.
Herry has extensive experience in building a culture of empowerment and collaboration and creates an environment to enable the alignment between technology, product and sales.
Herry commenced his career as a Software Engineer with Adacel, SGI and Aconex before moving to REA Group where he worked as the Head of Technology. Here, Herry scaled a team from 45 people to a team of 100+ people with a budget of $18m and 12 streams of work to deliver strategic business capabilities for REA. Herry then moved onto Campaign Monitor as the Chief Information Officer where he continued with the expansion of Campaign Monitor’s continued software delivery and the acquisition of Emma and Delivra.
Herry holds a Bachelor of Engineering (Software) Honours and a Bachelor of Commerce majoring in Finance from the University of Melbourne.
CEO, Natural Therapy & Pets
Nicole Rieveley is the Chief Executive Officer of Natural Therapy Pages, part of the hipages Group, responsible for the ongoing strategic development, financial growth and operational delivery of this business.
Nicole has more than 20 years executive experience in consumer marketing, customer experience, business transformation and human resources in fast moving and complex environments.
Prior to joining hipages Group, Nicole was Co-Owner and Group Executive Director Marketing of Smartvisit Group, an international marketing and technology services based company. During Nicole’s career she has worked across multiple industries including technology, finance and telecommunications and has held executive roles at both GE and Telstra Corporation.
Nicole holds a Bachelor of Psychology, a Masters in Business Administration, is a graduate of the Australian Institute of Company Directors and a Non-Executive Director for YMCA NSW.
Vice President of Sales
Robert Tolliday is the Vice President of Sales at hipages, responsible for ensuring that all the great tradies and home service providers in Australia are on the hipages platform.
Prior to hipages, Rob held a senior executive role at Sensis, where he was responsible for a portfolio of businesses including True Local, Skip, Sensis Data Solutions and Yelp!.
With a background of commercial leadership and general management roles within both start up and large scale digital businesses such as ninemsn and News Corporation, Rob is passionate about sales excellence and delivering great customer outcomes.
Rob holds a Bachelor of Commerce degree from the University of NSW, as well as an MBA and Master of Marketing degrees from Melbourne Business School.
Vice President of Product & Design
Larissa Azevedo is Vice President of Product and Experience at hipages leading the product and the experience design teams. Larissa has 18 years of experience driving Digital Innovation in the areas of mobile, web, cross-channel services experiences, and financial wellbeing. Larissa has led large-scale customer experience transformation across a range of industries including financial, news and entertainment. She coaches start-ups at Stone & Chalk, and lectures in User Experience.
Before joining hipages, Larissa has driven the product and experience strategy on some of Australia’s most well known digital brands including Commbank, Westpac and ninemsn.
Larissa holds a Bachelor of Communication and Design, and a Master in Interactive Media from UTS in Sydney.
Vice President of Service
Donna Hole is Vice President of Service at hipages and oversees the Customer Support, Content Support, Customer Success, Trust & Quality, Consumer Service and Customer Engagement teams.
Within her time at hipages she has worked across both sides of the Marketplace heading up the Consumer Service teams.
Prior to hipages Donna worked in the UK as a Manager of retail chains such as Pumpkin Patch and Clinton Cards.
General Counsel and Company Secretary
Oonagh McEldowney is hipages first General Counsel and Company Secretary joining the team in September 2019. Oonagh is a senior commercial lawyer with over 20 years’ experience across startups, small businesses, major corporations and law firms. Oonagh commenced her legal career in London before moving to Sydney to join Ashursts and has held senior legal and leadership roles at Telstra, TelstraClear in New Zealand (now Vodafone) and REACH, a joint venture company headquartered in Hong Kong.
Prior to joining hipages, Oonagh was General Counsel and Start-up Advisor at muru-D, a startup accelerator program that help startups connect with mentors, sponsors, customers and investors to accelerate their growth.
As well as being admitted as a solicitor in New South Wales and holding an unrestricted practising certificate, Oonagh has a Bachelor of Laws from Queen’s University, Belfast and is a graduate of the Australian Institute of Company Directors.
Founder & Non-Executive Director
David Vitek is the Founder and Non-Executive Director of hipages Group and a director of Sajo Hill Pty Limited.
David’s studies in electrical engineering led him to join IBM as a graduate in 1993. During his tenure there he held a number of positions and quickly began leading large development teams providing support to the business globally.
In 2003 David spent a year overseas with software start-up, Report Control. As Technical Director he lead the development of a CRM system to compete with Salesforce.com.
On returning to Australia, David along with Roby, recognised the value in building a simple system for connecting small businesses with consumers. Their solution was Natural Therapy Pages, a directory resource for consumers and a promotional tool for natural health practitioners. In 2004 the concept was adapted and evolved to focus also on tradespeople and home services and later, with the addition of online quoting functionality, saw the birth of hipages.com.au.
David holds a Bachelor of Engineering (Electrical) degree from the University of NSW.
Non-Executive Director & ARC Chair
Stacey was appointed chief financial officer of News Corp Australia in July 2017.
With Stacey’s exceptional level of experience, her intricate knowledge of News Corp’s diverse portfolio of assets and operations, combined with her extensive financial management expertise, Stacey provides the requisite financial leadership and vision as we transform the company and pursue new growth opportunities.
Stacey joined News Corp Australia in 2012 as general manager, finance and was promoted to deputy CFO in 2015. Prior to News, Stacey held a number of senior financial roles across a variety of corporations including the Lowy Family Group, Qantas and Multiplex.
She is a member of the Australian Institute of Company Directors and the Australian Institute of Chartered Accountants.
Non-Executive Director & RNC Chair
Ari has been a non-executive director of hipages Group since April 2014 and is the Chair of the Remuneration and Nominations Committee . Ari has extensive experience in starting, building and selling technology-related businesses.
Ari is a partner at Right Click Capital, Sydney Seed Fund and Wavemaker Partners, he is also the Chair of Mwave Australia and previously held roles as Co-Founder and CEO of iMega (acquired by Enero Group ), OMG (acquired by Fairfax Media) and Spring.me (acquired by a NASDAQ listed company).
David has been a non-executive director of hipages Group and the Chair of the Audit and Risk Committee since October 2016. David has over 20 years’ experience in technology and investment markets, as a researcher, analyst and investor.
David joined Ellerston Capital in 2005 and is the Investment Director for the Ellerston Ventures Fund. In this role David leads the investment process, due diligence and negotiations with investees, as well as reporting to investors. David is also the Chairman of Better Caring and an Alternate Director of LiteracyPlanet and Friendsurance Australia.
Emma has been a non-executive director of hipages Group since March 2017.
Emma is the General Manager of News Xtend, a rapidly growing digital marketing services business within the News Corp portfolio. Emma has worked for News Corp Australia for over a decade. Prior to her current role, she was the General Manager of Sales for the NSW business, which includes the print and digital brands NewsLocal, The Daily Telegraph, The Sunday Telegraph and dailytelegraph.com.au. Her experience has included senior roles in both local and national sales for News Corp across Melbourne and Sydney and she has also spent time in the News UK office.
Our Team Members
NT & Pets
People & Culture
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