November 4, 2021


hipages Group invests in Bricks + Agent – the coming together of like minded, complementary companies

I have followed Bricks + Agent’s progress for several years and have been really impressed to see its founders, and kindred entrepreneurial spirits, Rafael Niesten and Jon Stul, together with their team, develop a market-leading technology solution that makes life easier for their customers. They take the headache out of property management for renters, strata managers and landlords.

Today, Bricks + Agent is one of Australia’s leading property management technology platforms, with more than 360,000 users, a pipeline of over 500,000 properties and 21,000 tradies connected.

The thinking behind its technology, ‘making customers lives easier’ is also the premise of which hipages Group was ideated. We saw a clear opportunity to streamline the tradie and homeowner interaction process, to ultimately take the headache out of home improvement while helping tradies fulfil a healthy jobs pipeline.

Not only do hipages Group and Bricks + Agent’s missions complement each other in adjacent property markets, but our company cultures and values have great synergies too as founder-led businesses.
That is why we are thrilled to have today announced that hipages Group has acquired a 25% interest in the issued share capital of Bricks + Agent for $6.25million. It’s a perfect initiative for us, as we seek to expand into the wider on-demand tradie ecosystem, part of which is the $21bn property management sector.

This investment will provide Bricks + Agent with capital to accelerate its growth plans, while giving hipages Group exposure to Bricks + Agent’s significant user and tradie base, where there are significant opportunities for cross-sell and lead generation, as well as the potential for technological integration between Bricks + Agent and hipages’ Tradiecore platform in the future.

Our investment will also see hipages Group’s CFOO Melissa Fahey take a seat on the Bricks + Agent board. Melissa has played a critical role in steering hipages Group’s hyper-growth journey in recent years, and her insights will be incredibly valuable for the Bricks + Agent team as they execute on strong growth ambitions.

When two founder-led companies come together, it can only mean we’ll achieve our ambitious goals together, sooner, and make the lives of our customers easier and the foundations of our technology stronger.

For those interested to learn more about today’s news, read more in The Australian Financial Review: