About us

We are the technology company shaping the On-Demand Tradie Economy in Australia. Our mission is to transform the way things are traditionally done in the home improvement industry.

Over the past 16 years, we have been developing technology that optimises the way tradies build, manage and grow their businesses, helping Aussie homeowners to smoothly connect with trusted trade professionals along the way.

It’s been an epic ride, from two friends bringing their idea to life at the back of a garage to the company leading the optimisation of the residential trade industry. At the heart of our success, our passionate team of 200+ members who focus on solving the pain points of tradies and homeowners through features that bring simplicity and trust.

This is an exciting period of growth for us as we continue to lead the change in the industry.

16 years.

3 million users.

34,000 tradie members.

Our story

From a garage start-up to the leading technology company shaping the on-demand tradie economy, our business has evolved over the years to better solve our customers’ pain points.


hipages Group is born at the back of a Sydney garage when two childhood friends, Roby Sharon-Zipser and David Vitek, create Home Improvement Pages, an online trade directory.


Home Improvement Pages becomes hipages, the leading online marketplace allowing homeowners to post their job directly onto the platform and connect with local tradies. To date, over 3 million Australians have used hipages to find a tradie.


Our team launches the hipages app for mobile phones, making it even easier and convenient for Aussie homeowners to find and hire trusted tradies on the go.


hipages partners with furniture retailer IKEA Australia to provide their customers with a fast and easy way to receive quotes and services for professional kitchen design and installation.


News Corp becomes an investor in hipages Group.


We move to our new state-of-the-art office in the heart of Sydney CBD.


5 million jobs posted on the hipages platform, helping local, trusted tradies grow their business.


The NSW Department of Education appoints hipages as the preferred online platform to connect NSW public schools with local tradies for repairs and maintenance work, as part of the ‘Local Trades Scheme’.


7 million jobs posted on the hipages platform by Aussie homeowners, flowing down to tradies.


hipages Group successfully enters the Australian Stock Exchange


Our team launches Tradiecore, a job management platform making it easier for tradies to manage their business and simplifying their admin

Our locations

Level 10, 255 Pitt Street,
Sydney, NSW 2000, Australia
Level 35 Robinsons Cyberscape Beta,
Topaz and Ruby Roads Ortigas,
Pasig City, 1600, Philippines