About us
At hipages Group, we create effortless solutions that help tradies streamline and grow their business and delight their customers. We are inspired and driven by our purpose of transforming the trade industry, building better lives for everyone.

Our hipages Group journey extends far from where we started: as two friends bringing their idea to life at the back of a garage to a listed company with a vision of becoming the most trusted partner in the trade industry.
The epic ride started in 2004 when we launched hipages Group’s founding company, hipages. In 2008, we launched hipages’ Pay Per Lead (PPL) model before transitioning to its current subscription model in 2021. It is now Australia’s largest online tradie marketplace.
In 2021, we also launched hipages Group’s first SAAS platform to ease the burden of everyday admin for trade businesses, Tradiecore and listed on the ASX. An investment in leading property management platform, Bricks + Agent followed shortly after as well as an expansion across the ditch. In December 2021, we acquired New Zealand’s leading tradie marketplace, Builderscrack.
18 years.
10 million home improvement jobs posted on hipages alone.
34,000 tradie members.
Our story
From a garage start-up to the leading technology company shaping the on-demand tradie economy, our business has evolved over the years to better solve our customers’ pain points.
Partner with us
Our vast network and 18 years of experience in the Australian and New Zealand residential trade sector mean that we are trusted by some of ANZ’s biggest companies. Regardless of the size of your business, our network of tradies and homeowners can provide ample opportunities for your own customer experience. Our team can work with you to build a service using our expert technology solutions.

Our locations
Sydney, NSW 2000, Australia
Topaz and Ruby Roads Ortigas,
Pasig City, 1600, Philippines
Christchurch Central City,
Christchurch, 8013, New Zealand