About us

At hipages Group, we create effortless solutions that help tradies streamline and grow their business and delight their customers. We are inspired and driven by our purpose of transforming the trade industry, building better lives for everyone.

Our hipages Group journey extends far from where we started: as two friends bringing their idea to life at the back of a garage to a listed company with a vision of becoming the most trusted partner in the trade industry. 

The epic ride started in 2004 when we launched hipages Group’s founding company, hipages. In 2008, we launched hipages’ Pay Per Lead (PPL) model before transitioning to its current subscription model in 2021. It is now Australia’s largest online tradie marketplace.

In December 2021, we acquired New Zealand’s leading tradie marketplace, Builderscrack.

20 years.

11 million home improvement jobs posted on hipages alone.

34,000 tradie members.

Our story

From a garage start-up to the leading technology company shaping the on-demand tradie economy, our business has evolved over the years to better solve our customers’ pain points.


hipages Group is born at the back of a Sydney garage when two childhood friends, Roby Sharon-Zipser and David Vitek, create Home Improvement Pages, an online trade directory.


Home Improvement Pages becomes hipages, the leading online marketplace allowing homeowners to post their job directly onto the platform and connect with local tradies. To date, over 3 million Australians have used hipages to find a tradie.


Our team launches the hipages app for mobile phones, making it even easier and convenient for Aussie homeowners to find and hire trusted tradies on the go.


hipages partners with furniture retailer IKEA Australia to provide their customers with a fast and easy way to receive quotes and services for professional kitchen design and installation.


News Corp becomes an investor in hipages Group.


We move to our new state-of-the-art office in the heart of Sydney CBD.


5 million jobs posted on the hipages platform, helping local, trusted tradies grow their business.


The NSW Department of Education appoints hipages as the preferred online platform to connect NSW public schools with local tradies for repairs and maintenance work, as part of the ‘Local Trades Scheme’.


7 million jobs posted on the hipages platform by Aussie homeowners, flowing down to tradies.


hipages Group successfully enters the Australian Stock Exchange


Our team launches Tradiecore, a job management platform making it easier for tradies to manage their business and simplifying their admin


We invest in leading property management platform, Bricks + Agent.


We acquire New Zealand’s leading tradie marketplace, Builderscrack and become the Trans-Tasman leader for connecting homeowners with trade services.

Our locations

Pitt Street, Sydney, NSW, Australia
Topaz and Ruby Roads Ortigas, Pasig City, Philippines
Victoria Street, Christchurch Central City, Christchurch, New Zealand