About us
At hipages Group, we create effortless solutions that help tradies streamline and grow their business and delight their customers. We are inspired and driven by our purpose of transforming the trade industry, building better lives for everyone.
Our hipages Group journey extends far from where we started: as two friends bringing their idea to life at the back of a garage to a listed company with a vision of becoming the most trusted partner in the trade industry.
The epic ride started in 2004 when we launched hipages Group’s founding company, hipages. In 2008, we launched hipages’ Pay Per Lead (PPL) model before transitioning to its current subscription model in 2021. It is now the #1 place to connect with tradies.
In December 2021, we acquired New Zealand’s leading tradie marketplace, Builderscrack.
21 years
12 million home improvement jobs posted on hipages alone
33,000 tradie members
Our story
From a garage start-up to the leading technology company shaping the on-demand tradie economy, our business has evolved over the years to better solve our customers’ pain points.
2004
hipages Group is born at the back of a Sydney garage when two childhood friends, Roby Sharon-Zipser and David Vitek, create Home Improvement Pages, an online trade directory.
2011
Home Improvement Pages becomes hipages, the leading online marketplace allowing homeowners to post their job directly onto the platform and connect with local tradies. To date, over 4 million Australians have used hipages to find a tradie.
2013
Our team launches the hipages app for mobile phones, making it even easier and convenient for Aussie homeowners to find and hire trusted tradies on the go.
2013
hipages partners with furniture retailer IKEA Australia to provide their customers with a fast and easy way to receive quotes and services for professional kitchen design and installation.
2016
News Corp becomes an investor in hipages Group.
2017
We move to our new state-of-the-art office in the heart of Sydney CBD.
2018
5 million jobs posted on the hipages platform, helping local, trusted tradies grow their business.
2019
The NSW Department of Education appoints hipages as the preferred online platform to connect NSW public schools with local tradies for repairs and maintenance work, as part of the ‘Local Trades Scheme’.
2020
7 million jobs posted on the hipages platform by Aussie homeowners, flowing down to tradies.
2020
hipages Group successfully enters the Australian Stock Exchange
2021
Our team launches Tradiecore, a job management platform making it easier for tradies to manage their business and simplifying their admin
2021
We acquire New Zealand’s leading tradie marketplace, Builderscrack and become the Trans-Tasman leader for connecting homeowners with trade services.
2024
We launched Australia's first all-in-one app, hipages tradiecore, for tradies that combines lead and job management
Partner with us
Our vast network and over 20 years of experience in the Australian and New Zealand residential trade sector mean that we are trusted by some of ANZ’s biggest companies. Regardless of the size of your business, our network of tradies and homeowners can provide ample opportunities for your own customer experience. Our team can work with you to build a service using our expert technology solutions.
Our locations
Pitt Street, Sydney
NSW, Australia
Topaz and Ruby Roads Ortigas
Pasig City, Philippines
Victoria Street, Christchurch
New Zealand