About us

We are the technology company shaping the On-Demand Tradie Economy in Australia. Our mission is to transform the way things are traditionally done in the home improvement industry.

Over the past 16 years, we have been developing technology that optimise the way tradies build, manage and grow their businesses, helping Aussie homeowners to smoothly connect with trusted trade professionals along the way.

It’s been an epic ride, from two friends bringing their idea to life at the back of a garage to the company leading the optimisation of the residential trade industry. At the heart of our success, our passionate team of 200+ members who focus on solving the pain points of tradies and homeowners through features that bring simplicity and trust.

This is an exciting period of growth for us as we continue to lead the change in the industry.

16 years.

3 million users.

36,000 tradie members.

Our story

From a garage start-up to the leading technology company shaping the on-demand tradie economy, our business has evolved over the years to better solve our customers’ pain points.

2004

hipages Group is born at the back of a Sydney garage when two childhood friends, Roby Sharon-Zipser and David Vite, create Home Improvement Pages, an online trade directory.

2011

Home Improvement Pages becomes hipages, the leading online marketplace allowing homeowners to post their job directly onto the platform and connect with local tradies. To date, over 3 million Australians have used hipages to find a tradie

2013

Our team launches the hipages app for mobile phones, making it even easier and convenient for Aussie homeowners to find and hire trusted tradies on the go.

2013

hipages partners with furniture retailer IKEA Australia to provide their customers with a fast and easy way to receive quotes and services for professional kitchen design and installation.

2016

News Corp becomes an investor in hipages Group.

2017

We move to our new state-of-the-art office in the heart of Sydney CBD.

2018

5 million jobs posted on the hipages platform, helping local, trusted tradies grow their business.

2019

The NSW Department of Education appoints hipages as the preferred online platform to connect NSW public schools with local tradies for repairs and maintenance work, as part of the ‘Local Trades Scheme’.

2020

7 million jobs posted on the hipages platform by Aussie homeowners, flowing down to tradies.

2020

hipages Group acquires the workflow management tool Call of Service, with the aim of developing new products simplifying the admin and job management for trade businesses.

Our locations

Level 10, 255 Pitt Street,
Sydney, NSW 2000, Australia
Level 35 Robinsons Cyberscape Beta,
Topaz and Ruby Roads Ortigas,
Pasig City, 1600, Philippines