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The Market Opportunity

hipages Group operates in the home improvement industry, and specialises in home improvement advertising services for tradies. The market encompasses a diverse range of jobs, including services related to renovations, repairs and maintenance, and new builds (detached houses and units), as well as installations.

Industry participants include tradies and consumers that connect to arrange and complete jobs in a broad range of home improvement categories. The home improvement industry is well established in Australia:

9.9 million households

257,000 trade businesses

$83bn spent on home improvement

The home improvement industry is expected to grow at a rate of approximately 2.2% per annum over the next three years. Tradies are expected to spend approximately $976m on advertising in 2020, a figure expected to grow at an average rate of 8.8% per annum over the next four years.

*Source: Residential Trades Market (Publicis Sapient, September 2020).