Leadership Team
We are a team of high-performers that bring a mixed and complementary skillset spanning finance, engineering, data, marketing and more. We attribute our success to our culture of open feedback, where we are guided by our mission and values.
Roby Sharon-Zipser
Chief Executive Officer & Co-Founder
Roby is the CEO, Co-Founder, and Executive Director of hipages Group. An entrepreneur who creates and invests in thriving and durable businesses that challenge the status quo.
Roby has a passion for developing technologies that liberate others to free up their time for higher-value business activities. He instills this passion in the hipages Group team, driving the company’s purpose of transforming the trade industry, making better lives for everyone, and striving for continuous curiosity and professional growth.
Roby kickstarted the hipages Group journey in 2004, with the company’s founding business, hipages, inspired by the personal challenges of trying to renovate his own home.
Fast forward to today and not only does Roby have extensive insight into tradie businesses, but he is also at the helm of a data powerhouse for the trade industry.
With a strong background in numbers, Roby has led his team to harness this data to create a unique industry map of opportunities, known as the hipages Group tradie ecosystem.
Melissa Fahey
Chief Finance & Operations Officer
Melissa is the Chief Financial & Operations Officer for hipages. Melissa is a Senior Executive with extensive experience across digital, technology, eCommerce, media, retail, travel, corporate development, private equity and financial services and markets.
Melissa has experience preparing businesses for IPO / sale, restructuring / turnarounds, strategy, M&A, integration and implementing transformational change.
Melissa commenced her career with PwC and spent 10 years overseas where she spent the majority of the time as an Investment Executive for Henderson Private Equity. Melissa returned to Australia at the end of 2011 when she joined APN, now HT&E as a Finance Director in their Digital division. Melissa then spent 5 years as the Group CFO of Lux Group / Luxury Escapes, one of Australia’s largest e-commerce businesses. Melissa has vast experience in working with high growth, fast paced businesses.
Melissa holds a Bachelor of Commerce Degree, majoring in Accountancy and sub major in Law. She is a Chartered Accountant and has a Graduate Diploma in Applied Finance and Investment.
Stuart Tucker
Chief Customer Officer
Stuart is Chief Customer Officer at hipages and leads all aspects of the customer experience, including the management of sales, service and marketing.
Prior to hipages, Stuart held a senior marketing role at Commonwealth Bank, where he was responsible for brand strategy, sponsorship, media, social media, marketing operations & market research.
Immediately prior to Commonwealth Bank, Stuart held a marketing & product leadership role with Aussie Home Loans. He has also held senior marketing roles with Optus & KFC. With over 25 years marketing experience, Stuart considers himself lucky to have worked on some of Australia’s leading brands.
Stuart is also on the Board of CanTeen, the youth cancer charity and ADMA, the Australian Data-driven Marketing Association.
Herry Wiputra
Chief Product & Technology Officer
Herry is the Chief Product & Technology Officer for hipages. Herry is a seasoned technology leader most recently working as the Chief Information Officer for Campaign Monitor where for 3 years he scaled their Engineering team and helped transform their approach to Product Development.
Herry has extensive experience in building a culture of empowerment and collaboration and creates an environment to enable the alignment between technology, product and sales.
Herry commenced his career as a Software Engineer with Adacel, SGI and Aconex before moving to REA Group where he worked as the Head of Technology. Here, Herry scaled a team from 45 people to a team of 100+ people with a budget of $18m and 12 streams of work to deliver strategic business capabilities for REA. Herry then moved onto Campaign Monitor as the Chief Information Officer where he continued with the expansion of Campaign Monitor’s continued software delivery and the acquisition of Emma and Delivra.
Herry holds a Bachelor of Engineering (Software) Honours and a Bachelor of Commerce majoring in Finance from the University of Melbourne.
Jodette Cleary
Chief People & Culture Officer
Jodette Cleary is the Chief People & Culture Officer at hipages joining the team in 2015 after founding and managing the successful boutique HR consultancy We Know HR for 8 years.
Jodette’s many successful consulting assignments span a host of impressive companies including Red Balloon, Atlassian, BigCommerce, AppSense, Moneytech, nearmap and Campaign Monitor.
Prior to this she was the Asia Pacific HR Director for Honeywell Building Solutions, a company that provides building automation and building security technology and solutions. Jodette was a Board Director at Honeywell, with her role spanning 11 countries in the Asia Pacific and employing 2,000+ employees. Prior to her 6 years at Honeywell, Jodette worked in IT&T, Recruitment and Mining.
Jodette holds a Bachelor of Arts degree (Industrial Relations & Psychology) from the University of NSW, a Masters of Labour Law and Relations from the University of Sydney and is a graduate of the Australian Institute of Company Directors.
Rob Tolliday
Vice President of Sales
Robert Tolliday is the Vice President of Sales at hipages, responsible for ensuring that all the great tradies and home service providers in Australia are on the hipages platform.
Prior to hipages, Rob held a senior executive role at Sensis, where he was responsible for a portfolio of businesses including True Local, Skip, Sensis Data Solutions and Yelp!
With a background of commercial leadership and general management roles within both start up and large scale digital businesses such as ninemsn and News Corporation, Rob is passionate about sales excellence and delivering great customer outcomes.
Rob holds a Bachelor of Commerce degree from the University of NSW, as well as an MBA and Master of Marketing degrees from Melbourne Business School.
Larissa Azevedo
Vice President of Product & Design
Larissa Azevedo is Vice President of Product and Experience at hipages leading the product and the experience design teams. Larissa has 18 years of experience driving Digital Innovation in the areas of mobile, web, cross-channel services experiences, and financial wellbeing. Larissa has led large-scale customer experience transformation across a range of industries including financial, news and entertainment. She coaches start-ups at Stone & Chalk, and lectures in User Experience.
Before joining hipages, Larissa has driven the product and experience strategy on some of Australia’s most well known digital brands including Commbank, Westpac and ninemsn.
Larissa holds a Bachelor of Communication and Design, and a Master in Interactive Media from UTS in Sydney.
Donna Hole
Vice President Tradiecore
Donna Hole is Vice President of Tradiecore and is responsible for creating and leading a high-performing business unit to execute a workflow management offering for hipages Group.
With over 10 years of experience at hipages Donna has worked across both sides of the Marketplace heading up the operational teams on and offshore. Donna is a strong believer in design thinking methodologies and customer-centered design to increase customer and employee engagement.
Prior to hipages Donna worked in the UK as Manager of retail chains such as Pumpkin Patch and Clinton Cards.
Jeremy Burton
VP of Engineering
A highly skilled senior technical leader with the ability to apply product, commercial and technical lenses, Jeremy has over 20 years of experience in the industry spanning from start-ups to larger enterprises. He has worked globally across a range of industries, including telecommunications, finance, startup, and media.
Most recently, Jeremy was the Head of Payments & Financial Services at Australia Post. Prior to this, he was Executive Manager, Engineering – Financial Services at realestate.com.au. where he scaled the Financial Services team from zero to 50 people, including spearheading a significant replatform of Smartline’s mortgage broking platform.
Jeremy holds a Bachelor of Commerce majoring in Finance and a Bachelor of Science majoring in Computer Science from the University of Melbourne.