hipages appoints Avenue C as its media agency partner

Online tradie platform, hipages , has appointed Avenue C as its media agency partner, to drive further brand awareness and consideration among homeowners and tradies.
hipages, which recently listed on the ASX has achieved a significant uplift in brand awareness in recent years. Launched in 2018, the “Change the way you tradie” integrated creative platform resulted in a 10% uplift in brand awareness between July and November 2018 1 while hipages’ platinum sponsorship of Australian home improvement program “The Block” on Channel Nine, resulted in a further 10% increase in brand awareness and an 11% increase in brand consideration between April and November 2019 2 .