hipages returns as a sponsor for Space Invaders season three
hipages returns as a sponsor for Space Invaders season three
MEDIA RELEASE
1 February 2023
hipages, Australia’s largest online tradie marketplace connecting homeowners with trusted tradies, will return to TV screens as the sponsor of Space Invaders for the second year.
Airing on Channel 9 and 9Now from Saturday 4th of February 2023, Space Invaders is Australia’s lifestyle renovation show that changes the lives of families in need by decluttering and transforming their homes.
hipages’ trusted tradies will join show hosts declutter guru, Peter Walsh; renovation queen, Cherie Barber; and the beloved Angie Kent from Gogglebox to assist in the delivery of these renovations and demonstrate how hipages is Behind Every Great Home.
Space Invaders doesn’t just aim to help the people who appear on the show; it also wants viewers to find inspiration and practical tips they can apply in their own homes and lives. Throughout the series, viewers will join hosts and participants as they discover the limits of DIY and when to bring in a trusted, qualified trade, with Cherie Barber showing how to do this efficiently through the hipages platform. The show will also demonstrate how to best work with a tradie once they’ve been assigned to a job.
hipages Vice President of Marketing, Nick Ellery, said:
“The trusted tradies on our platform are the heart of what we do at hipages. They’re the hard-working small businesses that go over and above to get the job done. Partnering with Space Invaders enables us to tell the end-to-end story that connects our tradies and homeowners. It’s an elegant opportunity to speak to both sides of our marketplace and demonstrate the value proposition of our brand.”
Nick continued that the audiences reached through brand-building activities have proven to be stickier than other channels. He said:
“Brand marketing activity like Space Invaders has a tangible impact for our business. The homeowners that we win through brand efforts have a higher repeat rate when posting jobs on our platform than those we acquire through other activities. Likewise, tradie subscriptions to hipages convert at a much higher rate when they come through brand channels. As a result, brand building remains a huge focus for 2023.”
As part of the sponsorship, hipages will be featured across all ten series episodes, including demonstrations from Renovation Queen Cherie Barber, on how to use the hipages app to source hipages tradies and how to communicate with them onsite.
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