Tradie industry report: Local businesses work to keep the market competitive
- Over a third of homeowners intend to spend $5k+ on renovations or repairs in the next six months
- Tradies look to cap price increases by 10%, seek more innovative materials, and work closer to home to keep prices down
19 June 2022 (Sydney, Australia) – As Australian households tackle rising living expenses amid increasing inflation rates, local tradie business owners are doing their best to reduce the impact on home improvement costs. This is according to new research from Australia’s largest online tradie marketplace, hipages, today releasing the hipages Tradie Trends Report 2021.
hipages connects homeowners with trusted tradies to secure a fair price for their job while enabling tradie small businesses to secure a strong pipeline of valuable, local work. It commissioned this survey of 500+ tradie small business owners and 1000+ homeowners via Thrive Insights to create a holistic picture of today’s home improvement landscape and associated challenges around the current cost of living.
Roby Sharon-Zipser, CEO and Co-Founder of hipages, explains the importance of supporting both sides of the market right now. He said, “We’re living in conditions where prices are inflated across the board but renovations and home repairs don’t stop. That’s why our tradies are essential to keep the country moving. hipages is enabling tradies to seek the jobs that are local and of high value to their business. For homeowners, we’re enabling them to secure a trusted, quality tradie at a fair price.”
Home improvement prices
The hipages Tradie Trends Report 2022 shows 85% of our nation’s tradies have had to increase their prices primarily due to surging building material and petrol costs, with more than half forced to do so in the past three months. For the vast majority of tradies (84%), any price increase has been made with great hesitancy, with the majority only willing to increase their prices by 10%.
The results show that your local tradie is taking on more costs to reduce the impact of inflation on homeowner hip pockets, as they seek to do right by their customers and ensure work doesn’t dry up. Tradies are exploring more innovative, affordable materials for their customers (59%), and many are also seeking to minimise the distance of travel between jobs (38%) to lower fuel usage. hipages is a solution in these circumstances as it enables tradies to select the job opportunities inside a travel radius that works best for them, helping to keep petrol costs down.
The report also shows that close to a quarter (23%) of tradies have had to increase prices to make up for financial losses over the tumultuous past 12 months.
Material costs surge
According to tradies, the current cost of materials is doing the most damage to the bottom line and remains the main reason (62%) they’ve had to increase prices. This is unsurprising, as the domestic and global supply of building materials is tight, with shipping delays, strong demand, ongoing supply chain disruptions, and high international freight costs impacting suppliers and businesses2. Ongoing shortages of timber and increasing metals prices have placed added pressure on material costs, with input prices to house construction rising 15.4%2 over the past 12 months due to timber, board and joinery increasing by 20.6%, and other metal products seeing a 16.2% surge2.
Cost of living impact on renovation and repair
Despite the cost of living pressures, and 91% of respondents being concerned about inflation in some way, over a third of homeowners intend to spend $5,000 on renovations or repairs in the next six months. When asked why they intend to spend on their home, the majority responded for repair and maintenance (68%). A further 22% will be catering to changing living needs, while 20% will be updating a home they purchased.
When it also comes to price, more are inclined to pay more for tradies with more experience (50%), those that are local to their home (45%), and those they have received recommendations for (44%), over tradies that could complete the job quicker than others (31%). A total of 60% of homeowners say that they’re not willing to pay more for jobs being completed sooner.
Additionally, one in four households claims they previously ‘went cheap’ and later regretted it. hipages provides consumers with quotes from up to three trusted, licensed tradie professionals to enable homeowners to make an informed decision in this market.
When asked what renovations they had planned in the next 12 months, interestingly the majority opted for money-saving additions to their home including solar power, lighting, security and automation (27%), solar panels (20%), and water conservation (11%).
Of concern is that more than half of households don’t give themselves a big enough safety net in their budgeting (stating safety nets of only 0-10%) for home improvement jobs. In the current climate, hipages recommend homeowners allocate a budget buffer of 10-20%.
Skills shortage: wages increase but apprentices let go
It is important to do right by customers, but it’s also important to value your crew – particularly after the job losses seen throughout the pandemic. The hipages Tradie Trends Report 2022 shows that tradie businesses are trying to support and incentivise employees as inflation rates impact living costs, with almost two-thirds (63%) claiming to have increased pay to their employees. And it’s not just employees who are receiving support from business owners, with 61% of those who use subcontractors having also increased their pay packets. For the vast majority of these increases, the pay rise has been 5-10%.
Unfortunately, however, the next generation of tradies are being negatively impacted by rising overheads, with nearly a third (27%) of apprentices being let go. The research also shows just half of the businesses (51%) currently have an apprentice on board.
How can hipages assist tradies to grow in this environment?
“For the business owners that feel like they’re jumping from one job to the next, but they’re not making a growing profit, it is time to reevaluate the type of work you’re taking on rather than working around the clock to maintain volume. hipages will enable you to build a pipeline of higher value jobs at a closer distance to one another, to reduce fuel expenses and better prioritise jobs,” says Sharon-Zipser.
“We’re also offering six months free to our platform, Tradiecore. This is business management software designed specifically for tradie small businesses. Tradies can use it for scheduling, business admin and invoicing. Freeing them up for more important tasks, like business growth.”
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Notes to Editors
About the research
1) hipages Tradie Trends Report: Nationally representative online survey amongst 512 tradies aged 18+ years. Amongst business owners/directors or decision-makers. Conducted between 2–18 May 2022.
Plus, a nationally representative online survey amongst 1,004 homeowners aged 30-65 years. Conducted between 2–13 May 2022.
Commissioned by hipages; executed by Thrive Insights.
2) National Bureau of Statistics, Producer Prices Index, March 2022: https://www.abs.gov.au/statistics/economy/price-indexes-and-inflation/producer-price-indexes-australia/latest-release
With one job posted every 20 seconds on average, hipages is Australia’s largest online tradie marketplace that connects Australians with trusted tradies to simplify home improvement. As the leader in the On-Demand Tradie Economy, based on jobs posted, our aim is to create a seamless experience for both tradies and homeowners. For homeowners, hipages provides a better, smarter way to connect with local tradies to get the job done well. For tradies, the platform helps them grow their business by providing quality leads from their customers looking for a specific trade. To date, over three million Australians have changed the way they find, hire and manage trusted tradies with hipages, ultimately providing more work to the 31,000-plus tradies subscribed to the platform. The hipages app is available for download on the App Store and Google Play. www.hipages.com.au