We’re on a mission to transform the trade industry, building better lives for everyone.
At hipages, you’ll join a community of bold thinkers and good humans, curious, driven, always up for a laugh and genuinely enjoying the journey together.
Founded in Australia and working across Australia and New Zealand, with teams in the Philippines and Vietnam, we’re united by a strong One-Team culture. We build great things together, back each other when it matters most and celebrate every win.
Whether we’re empowering homeowners or championing tradies, we lead with heart and high standards. Here, your work makes a real impact and you’ll grow, learn and have fun along the way.
From a garage start-up to the leading technology company shaping the on-demand tradie economy, our business has evolved over the years to better solve our customers’ pain points.
2004
In the back of a Sydney garage, childhood friends, Roby Sharon-Zipser and David Vitek create Home Improvement Pages, an online tradie directory.
2011
Home Improvement Pages becomes hipages, the leading online marketplace for homeowners to connect directly with local tradies.
2013
We launched the hipages mobile app, and it’s designed to make it even more convenient for Aussie homeowners to discover and hire trusted tradies while on the move.
2016
News Corp becomes an investor in hipages Group.
2017
We move to our new state-of-the-art office in the heart of Sydney CBD.
2018
We surpass 5 million jobs posted on the hipages platform, helping local, trusted tradies grow their business.
2019
The NSW Department of Education partnered with hipages to make it easier for tradies to access maintenance jobs at NSW public schools with our ‘Local Trades Scheme’.
We continue to transform our business, moving from our Pay Per Lead model to a tradie subscription business.
2020
Over 7 million jobs have been posted on the hipages platform by Aussie homeowners.
hipages Group (HPG) successfully enters the Australian Stock Exchange from the 12th of November.
2021
We launch Tradiecore, a job management platform making it easier than ever for tradies to manage their business on the go.
We invest in leading property management platform, Bricks + Agent.
We acquire New Zealand’s leading tradies marketplace, Builderscrack and become the Trans-Tasman leader for connecting homeowners with trade services.
2024
We launched Australia’s first all-in-one app, hipages tradiecore, for tradies that combines lead and job management.
2025
hipages energy enters the market, providing Australians an easier way to save on energy bills.
Rebranded our app to hipages for Business to better reflect the full range of services we offer.
Expanding our partnerships to enable tradies to access trusted third-party services, including insurance, material, accounting and business tools – all in one place.
Check out our offices in Sydney, Melbourne, Christchurch, Manila and Ho Chi Minh City. There are vibrant and welcoming built for collaboration and innovation.
In true hipages style, our meeting rooms are named after the tradies we support, a daily reminder of our purpose.
We partner with stakeholders across the business to turn insights into action.
By analysing trends, uncovering opportunities and translating complex data into meaningful outcomes, we help drive real business impact. From informing product decisions to shaping strategic direction, our work plays a key role in enabling hipages to build smarter, more personalised solutions for our tradies and customers.
We build a robust, reliable platform that tradies and customers trust every day.
We’re constantly learning, iterating and innovating, always looking for smarter ways to build, refine and improve our product.
Fast-paced, data-driven and deeply collaborative, we work closely together to share knowledge, solve problems and celebrate wins along the way. From regular team catch-ups to milestone moments, we create space to connect, grow and recognise the impact of our work.
We keep hipages running smoothly, supporting strong financial health and operational excellence across the business.
Curious, driven and highly collaborative, we make a meaningful impact through the smart application of our expertise. Every day, we bring insight, efficiency and reliability to the teams we support, helping the business grow with confidence.
Led by our CEO, Roby, the G&A team is the backbone of hipages’ operations.
From strategic planning and executive support to compliance, data privacy and sustainability, the team ensures hipages runs smoothly every day. Their work enables our leaders to focus on what matters most, driving innovation, growth and meaningful impact for tradies and consumers.
We make sure tradies and homeowners clearly understand and experience the value hipages brings, at every touchpoint.
We’re a dynamic, creative, and data-driven team that tests, learns, and takes smart risks. As hipages grow, so does our craft, shaping campaigns and stories that champion our product, our purpose and the communities we serve.
We are the voice of our people, the champions of an inclusive, engaging and uniquely hipages employee experience.
We’re here to build a great place to work, where everyone feels supported, celebrated and empowered to be their authentic selves and do their best work.
Caring, agile and creative (with plenty of fun along the way), we partner with teams across the business to bring our culture to life. From big-picture people initiatives to the small moments that matter, we help our people thrive every day.
Working in cross-functional squads, we design and build products that create value and deliver seamless, meaningful experiences for our customers and consumers.
Agile, customer-centric and data-driven, we’re deeply collaborative and always looking for smarter, more impactful ways to solve problems.
We’re an inclusive and supportive community that embraces curiosity, challenges how we think and operate and continually pushes boundaries to deliver real value for tradies, consumers and our wider ecosystem.
We are the voice of our customers. We support tradies to grow, thrive and build successful businesses.
As the first point of contact for tradies, we nurture every relationship with care, respect and a genuine desire to help them succeed on the hipages platform.
By combining data-driven insights with strong relationship-building skills, we grow and maintain a vibrant network of happy, engaged tradies. With the support of our incredible team in Manila, we ensure every tradie receives a consistently high-quality experience from day one.
We deliver ongoing support, education and best-practice guidance to both tradies and customers.
By maintaining trust and quality across the platform, we help protect our customers and strengthen our brand as a trusted.
If someone needs a hand along the way, we’re there. Ready to solve problems, share knowledge and help get things back on track, all with a true make it happen attitude and a smile.
Working closely with our amazing team in Manila, we ensure tradies and consumers receive a consistently exceptional, reliable and friendly experience every time they reach out.
Across the Tasman, our Builderscrack team in New Zealand runs the country’s leading tradie marketplace.
We’re a close-knit, thoughtful team who support one another, stay curious and make every day enjoyable.
Bringing together product designers, engineers, customer support, sales and marketing, we work as one team to connect with tradies and deliver an exceptional level of service. With collaboration at our core, we’re proud to help tradies and consumers across Aotearoa find the right match.
We love kicking goals and are fortunate enough and proud to be recognised externally for the work we do. Check out some of the awards we’ve won recently!
Certified as a Great Place to Work® Australia 2025, based entirely on our team’s feedback. This recognition reflects our commitment to flexibility, diversity and inclusion, talent development and strong leadership.
Australia’s Best Workplaces™ for Women 2025
Certified as one of Australia’s Best Workplaces™ for Women 2025, recognising our commitment to an inclusive, supportive, and empowering environment for women across hipages Group.
HRD Employer of Choice 2025
Proud to be recognised again as a 5-Star Employer of Choice, celebrating our inclusive culture, meaningful benefits and commitment to helping every team member grow.
WORK180 #1 Employer for Women
Recognised as WORK180’s #1 Employer for Women, highlighting our commitment to flexible working, fair pay and a culture where women are empowered to lead and succeed. We also received top honours for:
Representative Leadership
Career Development
Inclusive & Anti-discriminatory Culture
The I.T., Digital & Online Media Services category.
TIARA Candidate Experience Excellence
Awarded the Candidate Experience Award at the TIARA Talent Acquisition Awards ANZ 2025, recognising our people-first hiring approach, innovative training for hiring managers and the authentic resources we provide candidates to understand life at hipages.
Top 3 Best Places to Work (2021 -2023)
We’re pretty proud to have been recognised as a top 3 Best Place to Work in Australia three years in a row! Our commitment to diversity and inclusion as we create an engaging and inspiring workplace culture is a main driver of this accomplishment. In 2023 we were also a top performing in the ‘Salary & Benefits’ category.
HRD 5-Star Employer of Choice 2023
We were named a HRD 5-Star Employer of Choice for 2023, again recognising our diverse culture, extensive benefits and empowering team attitude as we drive real change in the industry.
HRD Innovative Teams Award 2023
Our creative and innovative office design was recognised for the way it enables flexible ways of working where team members can easily collaborate and connect with each other.
Using Bob to Create a Global Winning Culture 2023
We received a prestigious bronze Stevie Award for the way we use our People System, to build an inclusive and fun culture across all four of our locations.
Salary & Benefits
We were recognised again by Smart Company in 2023 for our impressive offerings in the Salary and Benefits space, through our commitment to provide a holistic wellbeing program to our team.
People Power Award 2022
We won the Smart50 People Power Award for our approach to supporting and building up our people.
Smart 50 List
In 2022, we were listed at #47 on the Smart Company’s list of fastest growing SMEs in Australia.
Most Innovative Employee Development Award
We were named the Most Innovative Employee Development Experts for 2024 by Corporate Vision in the Global HR and Employment Awards!
